Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
The "rank" of a given website depends on a multitude of factors and requires ongoing work on the website. If implemented properly, SEO has been proven to work and can generate significant return on investment (ROI). However, it is essential to keep in mind that effective website SEO requires an investment of time, effort and capital. Bear in mind that the realm of Search Engine Optimization is constantly changing and evolving. Regular monitoring and tweaking of a website is essential for the proper results, keeping in mind that such results can sometimes take as long as 9-12 months, or longer, to materialize.
Disclaimer
Please note that we cannot guarantee placement of your website at any position on any search engine when working with SEO. Also note that search engine ranking algorithms are constantly changing and evolving and based on that, we cannot be held responsible, or liable, for any change, or shift, in the SEO ranking of a given website that has been, or is in process of being, optimized organically.
